Recipe·Design recipes·RC19

People sign up and drift away

Design how people get started and come back, instead of hoping they will.

Steps

1 /improve-retention where the drop happens and why
2 /impeccable onboard first run and empty states
3 /ux-writing the words on those screens
4 /hooked-ux a return habit, checked for manipulation

As one prompt

People sign up and drift away. Activation and return visits, designed rather than hoped for.
Run these in order, and check in with me between steps:
1. /improve-retention: where the drop happens and why
2. /impeccable onboard: first run and empty states
3. /ux-writing: the words on those screens
4. /hooked-ux: a return habit, checked for manipulation