# People sign up and drift away

Recipe · Design recipes · RC19

Design how people get started and come back, instead of hoping they will.

## Steps

1. `/improve-retention`: where the drop happens and why
2. `/impeccable onboard`: first run and empty states
3. `/ux-writing`: the words on those screens
4. `/hooked-ux`: a return habit, checked for manipulation

## As one prompt

```text
People sign up and drift away. Activation and return visits, designed rather than hoped for.
Run these in order, and check in with me between steps:
1. /improve-retention: where the drop happens and why
2. /impeccable onboard: first run and empty states
3. /ux-writing: the words on those screens
4. /hooked-ux: a return habit, checked for manipulation
```

Source: https://www.atlasscope.dev/prompts/people-sign-up-and-drift-away