Recipe·Design recipes·RC13

Landing page that converts

From how you pitch the product to a page that's checked for turning visitors into sign-ups.

Steps

1 /product-marketing once per product: audience, claims, voice
2 /copywriting headline, value props, calls to action
3 /hallmark <prompt> build the page around that copy
4 /image a real hero image if the page needs one
5 /cro what will stop people converting, in order
6 /harsh-review the blunt pass before you share it

As one prompt

Landing page that converts. From positioning to a page that is checked for conversion.
Run these in order, and check in with me between steps:
1. /product-marketing: once per product: audience, claims, voice
2. /copywriting: headline, value props, calls to action
3. /hallmark <prompt>: build the page around that copy
4. /image: a real hero image if the page needs one
5. /cro: what will stop people converting, in order
6. /harsh-review: the blunt pass before you share it