Command·Wondelai UX design·11 skills · MIT · pinned·UI041

/improve-retention

Works out why people sign up and then stop coming back, using what is known about how habits and behavior work.

Example

/improve-retention people stop opening the weekly brief

Design skills from wondelai based on books and known methods: Refactoring UI, web typography, usability rules of thumb, microinteractions, Don Norman's principles, Apple's design guidelines (HIG), and retention and habit design. Plain text only; nothing runs.

Skip it when: Choosing a page's whole look. Impeccable and Hallmark own that.
Best for: Font choices, fixing what stands out on a page, and usability checks based on a named method.
Changes: Advice
Notes: Steve Jobs review and the heuristic audit run only when you type them, so a review never starts uninvited. The rest can start on their own when you talk about type, hierarchy or usability.

Skills it uses

improve-retentionDiagnose and fix retention problems using behavior design (B=MAP). Use when the user mentions "users sign up but dont stick around", "activation rate", "onboarding friction", "retention metrics", "why users dont complete", "churn analysis", or "aha moment". Also trigger when analyzing cohort retention curves, designing activation milestones, reducing time-to-value for new users, or investigating why users quit after their first session. Covers the Ability Chain, prompt design, and tiny behaviors that compound. For habit loops and variable rewards, see hooked-ux. For intrinsic motivation, see drive-motivation.design-kit·Wondel.ai